About Us

Global Wine Company, Inc. (GWC) is the leading provider of high-quality outsourced wine operations. GWC provides an end-to end white-label wine club solution that partners market under their own brands. GWC handles all global wine sourcing, state compliance, and customer fulfillment, which enable partners to expand their brands into wine and drive recurring revenue.




Michael Mina expands into wine with exclusive new club, San Francisco Business Journal


Wineaux: Sometimes there is truth in advertising, Davis Enterprise

Our Team

Kristen Decker, President

President of Global Wine Co, Inc. Kristen was a founding member and the Chief Financial Officer of Headlands Asset Management and Paul Financial. Ms. Decker managed all financial planning and reporting functions for the companies as well as legal, licensing, treasury and human resources. She was the Controller of Headlands Mortgage Company from 1993 to 2000, was part of Mr. Paul’s IPO team in 1998 and Chief Accounting Officer following the IPO.

Deanna Moen, Marketing Director

Deanna brings more than 15 years of experience in building dynamic wine, food and consumer brands to Global Wine Co. Previously, Deanna led marketing for Treasury Wine Estates’ luxury Napa portfolio, which includes iconic estates such as Étude Vineyards and Stags’ Leap Winery. Equally at home in fast-paced startups and in global consumer goods companies such as Nestlé USA (where Deanna grew the PowerBar® franchise), Deanna received her MBA from UCLA’s Anderson School.

Aron Smetana, CIO

Aron draws on public and private sector experience in oversight of infrastructure and custom software development. He has supported groups ranging from e-commerce to an entire University campus with 20,000 users. During the dot.com era Aron worked in IT for bebe Stores, Inc. Recently he has worked on several initiatives to virtualize systems for lower environmental impact and systems flexibility. Aron holds his MBA from San Francisco State University and a BA from the University of Montana.

Donald Munro, VP Editorial

VP Editorial, Founder and Board Member. Before joining Global Wine Co, Donald spent 16 years with investment banks in New York, London and San Francisco, most recently as a Managing Director at Montgomery Securities and Bank of America Securities. Donald is involved with fund-raising and oversees our wine editorial process.


Global Wine Company
1401 Los Gamos Dr, Suite 230
San Rafael, CA 94903
Phone: 415-339-3050
Fax: 415-339-9106