Wine is the fastest growing and most consumed adult beverage in America, reaching a desirable demographic for any company...
“For the first time ever, wine passed beer as the alcoholic beverage adult drinkers consume most often. 39% of American drinkers consume wine most often while 36% consume beer most often.”
- Gallup Research, Consumption Habits Poll, 2005
“The Gallup Poll, which made headlines around the country, may well be remembered as a tipping point in wine becoming a significant part of American culture.”
- Wine Business Monthly, The Top Wine Industry Trends For 2006, December 2005
“Online retail sales will grow at a steady 19% year-over-year growth rate... and will account for 10% of total U.S. retail sales by 2008. The most dramatic growth is expected in the food and beverage category, with sales increasing from $3.7 billion to $17.4 billion over the next five years.”
- Forrester Research, Online Retail Sales, 2003-2008
“Per capita consumption of wine in America is currently at 2.77 gallons per year, a record high after 11 straight years of growth.”
- Merrill Research, Wine Market Council Consumer Survey, 2005
“Core wine drinkers only represent 13.7% of the U.S. population but drink 87.0% of the volume of wine... and are drinking wines at home 65% of the time
- Wine Business Monthly, Consumer Studies Show Positive Wine Trends, March 2006
“Between September 2004 and September 2005, total wine retail sales (non-restaurant) grew by 9.2%.”
- AC Nielsen, Tracked Wine Sales, September 2005
“Between 2003 and 2006 the largest growth in wine sales has been in the super-premium category ($15 and above) which gained 123%.”
- AC Nielsen, Tracked Wine Sales, February 2006
“Wine Clubs currently represent 24% of total direct wine sales in the United States.”
- MKF Research, Direct Wine Sales Survey, 2004
“Millenials (75 million aged 11-29) are already consuming larger quantities of wine than the previous Gen-Xers... and are considered to be the largest consumer group in U.S. history in terms of their buying power.”
- Wine Business Monthly, How To Market To Millenials, December 2005