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Wine is the fastest growing and most consumed adult
beverage in America, reaching a desirable demographic for any company…
“For the first time ever, wine passed
beer as the alcoholic beverage adult drinkers consume most often.
39% of American drinkers consume wine most often while 36% consume
beer most often.”
- Gallup Research, Consumption
Habits Poll, 2005
“The Gallup Poll, which made headlines
around the country, may well be remembered as a tipping point in
wine becoming a significant part of American culture.”
- Wine Business Monthly, The Top Wine
Industry Trends For 2006, December 2005
“Online retail sales will grow at a steady
19% year-over-year growth rate…and will account for 10% of
total U.S. retail sales by 2008. The most dramatic growth is expected
in the food and beverage category, with sales increasing from $3.7
billion to $17.4 billion over the next five years.”
- Forrester Research, Online Retail
Sales, 2003-2008
“Per capita consumption of wine in America
is currently at 2.77 gallons per year, a record high after 11 straight
years of growth.”
- Merrill Research, Wine Market Council
Consumer Survey, 2005
“Core wine drinkers only represent 13.7%
of the U.S. population but drink 87.0% of the volume of wine…and
are drinking wines at home 65% of the time
- Wine Business Monthly, Consumer Studies
Show Positive Wine Trends, March 2006
“Between September 2004 and September
2005, total wine retail sales (non-restaurant) grew by 9.2%.”
- AC Nielsen, Tracked Wine Sales,
September 2005
“Between 2003 and 2006 the largest growth
in wine sales has been in the super-premium category ($15 and above)
which gained 123%.”
- AC Nielsen, Tracked Wine Sales, February
2006
“Wine Clubs currently represent 24%
of total direct wine sales in the United States.”
- MKF Research, Direct Wine Sales
Survey, 2004
“Millenials (75 million aged 11-29)
are already consuming larger quantities of wine than the previous
Gen-Xers…and are considered to be the largest consumer group
in U.S. history in terms of their buying power.”
- Wine Business Monthly, How
To Market To Millenials, December 2005
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